Welcome to High End!

E: info@HIghend.nl I am Lauren the owner of High End. At a young age I started in martial arts and after having fought several tournaments and having formed a muscular body I wanted to develop that full chest like on the books that were in the store, yes back then there was no internet only bodybuilding magazines (1998).

During my fitness journey I came into contact with supplements and wanted to know everything about them. After working in the printing world for 12 years, I chose to make my passion my profession and I rolled into personal training and thus also the supplement world. In addition to advising customers, my interest in supplements grew and in 2018 I decided to fully focus to compete with other supplement companies.

The origin of HIgh End was a small shop with exclusively USA brands of high quality. In this we were distinctive for a long time but soon several colleagues followed with a similar assortment. With creativity and entrepreneurship in the blood I have adjusted the vision and mission to a unique concept that did not yet exist in the Netherlands.

A supplement shop with a private label line of the highest quality! Where other shops make a clear trade-off between quality and margin, quality always comes first at High End. With the mission to become the largest in high-quality supps, we are going to conquer the market and expand our community even further.

In November 2011, our pride High End was born and has become a household name in the scene. With high-dose pre-workouts comparable to USA brands, a wide range of natural muscle builders and high-quality health supplements, High End is unique in the market and has only just begun.

High End taking over!